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Collaboration of New Xiaomi Models with Bloggers

Our PR agency team successfully carried out a large-scale influence campaign for the launch of new Xiaomi models — Redmi Note 14 Pro +, Xiaomi 15, Xiaomi Pad 7, and Xiaomi Pad 7 Pro. We ensured high audience engagement, achieved broad social media reach, and built a positive brand image among users and professionals.

Objectives:

  1. Presentation of new Xiaomi smartphone and Xiaomi Pad 7 tablet models:
  • Organizing a large-scale campaign to promote new models on social media. 
  • Creating unique content showcasing the key advantages of the new devices (design, performance, camera, and battery life). 
  • Publishing reviews and feedback from opinion leaders highlighting the innovation and functionality of the devices. 
  1. Increasing brand awareness through collaborations with popular bloggers and illustrators:
  • Selecting relevant bloggers and influencers in the fields of technology, lifestyle, and design. 
  • Creating exclusive content with bloggers, including unboxings, reviews, and creative photos/videos on social media. 
  • Engaging illustrators to create original creative content that reflects the unique style of Xiaomi devices. 
  1. Developing creative ideas and a personalized approach:
  • Developing personalized scripts for integrations in blogs and social media. 
  • Organizing themed contests and activations with Xiaomi prizes to increase engagement. 

Creating branded content in the form of stories, reels, and posts with a natural product presentation.

Aruzhan Zhusupova

Digital PR Manager

I am proud of the work we have done and the results our team achieved. The influence campaign for the new Xiaomi models was an ambitious challenge for us. We created not just content but a wave of interest in the devices. Seeing high engagement, positive feedback, and hundreds of mentions on social media was especially inspiring. Working with bloggers and influencers had a powerful effect — Xiaomi devices became noticeable and widely discussed. I am grateful to the team for their creativity and professionalism. This project proved that a well-planned influence marketing strategy leads to success.

Results

  • The campaign reached over 10 million users on social media and popular platforms. 
  • The audience engagement rate increased by 45% due to original content and blogger interactions. 
  • More than 300 mentions of new smartphone and tablet models in social media and industry media. 

A well-executed strategy effectively demonstrated the advantages of Xiaomi’s new models and generated strong interest in the brand among the target audience.