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Xiaomi.
First meeting
"The most important ingredient in the formula for success is knowing how to treat people," John Maxwell
OBJECTIVES
We had a challenging task: to visually accompany the launch of a new Xiaomi product line on the Kazakhstani market. Xiaomi requested the development of a visual concept with rich colors and bright emotions, which would attract the attention of creative and fashionable young people of Kazakhstan.
Galina Mershieva
Project manager
The project looks easy and simple, but in fact it is not as easy as it seems at first glance. But despite the difficulties of the time, I am happy to remember working on the project now. We had to fully develop the creative concept, write the script, establish contact with bloggers, manage the filming process - so much!
STRATEGY
An important point of our strategy is the complete localization of our video. We searched only for local inflluners, directors, cameramen and the whole artistic part. We hope that the result exceeded our expectations.
SOLUTION
For the implementation of the project, our agency developed the creative strategy, the script and the entire production of the project. Talented Aldiyar Baikarimov was involved as a director. But, all creative solutions are prepared by our peerless Gray Cardinals team of professionals.
