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PR Support for the Film "Malay" and the Streaming Service Unico Play

Our PR agency team successfully carried out a comprehensive PR campaign for the film "Malay" and the streaming service Unico Play, securing extensive media and social media coverage and increasing brand awareness among the target audience.

Objectives:

  1. Increasing the awareness of the film «Malay»:
  • Conducting a targeted PR campaign to generate interest in the film among viewers and industry professionals.
  • Distributing information about the film through media publications and discussions in relevant communities.
  1. Increasing the awareness of the Unico Play streaming service:
  • Running an informational campaign in the media and on social networks to spark interest in the platform.
  • Building a positive image for the service through premiere announcements and exclusive content.
  1. Media and community outreach:
  • Preparing and distributing press releases to major publications and communities.
  • Creating a newsworthy angle and securing coverage in top-tier media outlets.

Aruzhan Zhusupova

Digital PR Manager

I am incredibly proud to have led the PR support project for Unico Play. It wasn’t just a work process — it was a challenge that required full dedication, creativity, and a strategic approach. Our team managed to generate strong interest in Unico Play, increase the service’s recognition, and build a positive brand image in the market. Seeing how the audience enthusiastically responded to the content, and how the number of subscribers and positive reviews grew, was especially inspiring. Every step, from developing the strategy to its implementation, was filled with energy and team spirit. I am grateful to the team for their professionalism, creativity, and drive to achieve results. This project proved that a well-planned PR strategy can not only attract attention but also generate lasting interest in the brand.

Results

  • The film «Malay» became one of the most talked-about releases of the month, with over 500 mentions in the media and on social networks.
  • Audience reach exceeded 5 million users thanks to publications in major media and niche communities.
  • The number of new subscribers on Unico Play increased by 35% within the first month of the campaign.
  • A positive image of the service and the film was established among industry professionals and the broader audience.