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Indrive
PR Support for inDrive in Central Asia
OBJECTIVES
- Establish and manage the inDrive press office in Kazakhstan, Uzbekistan, Kyrgyzstan, Armenia, and Georgia.
- Increase brand awareness and strengthen its reputation.
- Build trust-based relationships between the service and its users.
- Implement crisis communication strategies and respond effectively to media events.
- Develop and execute a comprehensive media strategy, engaging journalists, bloggers, and influencers.
Madina Musayeva
PR Director
"Working with an international brand requires deep expertise, flexibility, and an understanding of each country’s media landscape. We didn’t just inform the audience about inDrive—we built lasting trust in the brand. Through strategic collaboration with media outlets, bloggers, and key opinion leaders, we successfully strengthened inDrive’s position in Central Asia and developed an efficient crisis communication system."
RESULTS
- Sustained media presence for inDrive across five Central Asian countries.
- Active engagement with media and influencers, boosting public trust in the service.
- Press releases, interviews, and special projects amplified brand recognition.
- A robust crisis communication system was implemented to ensure rapid response to challenges.
- Continuous media monitoring allowed timely adaptation of the PR strategy.
