Founders of the Agency
ALEXANDR KERIMOV
MANAGING PARTNER
Alexander graduated from the University of International Business (UIB) in 2013 with a degree in Journalism and PR. Holds international certificates and diplomas in the field of PR.
Since 2008, he has been the founder of the DRIVE2.ru community in Kazakhstan. From 2011 to 2013, he worked as a journalist in automotive media and led the social direction of the Lafa.kz portal (later Motor.kz).
Worked in local and network PR agencies, has experience in SMM — worked in the finance, automotive, and IT sectors. Since August 2015, he has been a Managing Partner of the Grey Cardinals agency.
OLGA KALENICHUK
MANAGING PARTNER
In 2009, Olga graduated from KazEU named after Ryskulov with a degree in International Relations. In 2013, she completed her master’s degree at the Austrian business school Lauder Business School.
She began her professional career in 2007 in the largest banks of Kazakhstan, in 2010 she headed the editorial office of the well-known magazine Advertising.
Since 2011, she has worked in Europe and Kazakhstan in network and local agencies with international clients, and in 2015, together with Alexander, they founded the Grey Cardinals agency.
Imina
Wongai
CAP. Professional accountant.
Economic and Law degree (Moscow). Experienced in all aspects of accounting services, including working as a CFO. She has 22 years of experience
Madina
Musayeva
PR Director
PR director with European education in PR. Managed such brands as: 'Yandex Search', McDonald's, inDrive, Qatar Airways, Technodom, Xerox, OLX. Aimed at further expanding the agency's (and her own) portfolio with top clients and projects.
Aruzhan
Zhussupova
Digital PR - Director
Has over 3 years of marketing experience. Content manager, specialist in social networks and trends, and has experience in organizing major events. Likes to create content in any format. Clients: POCO Kazakhstan, Xiaomi Kazakhstan, Elfbar, PEPSICO, KFC, Nutella.
Eldar
Makazhanov
Creative Director
Creative Director with over 8 years of experience in marketing, PR and creative communications. Specializes in developing creative concepts, visual solutions and communication ideas for brands, combining a strategic approach with an unconventional creative vision. Experienced in developing and executing advertising and PR campaigns, shaping the visual identity of projects, and managing the creative process from concept to implementation. Graduate of the National Academy of Arts of the People’s Republic of China.
Daniya
Abdrakhmanova
New Business Director
New Business Director with experience in PR, media, startup projects and HoReCa. Responsible for developing new business opportunities, building relationships with prospective clients and creating solutions that help brands and businesses grow. Enjoys finding unconventional ideas, turning them into strong projects and building long-term partnerships.
Azhar
Abulgazina
MonitoringManager
An experienced analyst with 9 years of experience in public service (Akimat, Ministry of Health, Agency for Civil Service Affairs, Audit Commission). Holds a bachelor's degree in International Relations and a master's degree in Public Administration. An expert in media monitoring, analysis of news topics, forecasting reputational risks, identifying trends, and developing strategically sound decisions.
Bakhtiyar
Abidov
Graphic designer
A professional with over 14 years of experience in design and marketing. Specializes in visual identity and digital design. Responsible for the aesthetic integrity of brands and the visual support of campaigns.
Dina
Sharapiyeva
PR Manager
PR Manager with 10+ years of experience in both agency and corporate environments. Specializes in developing and implementing PR strategies, media relations, organizing press events, and providing comprehensive communications support for brands. Her portfolio includes projects for Mars Kazakhstan, Beeline, Philip Morris Kazakhstan, LG Electronics, KFC, McDonald’s, JAC Motors, Xiaomi, and Lada.
Togzhan
Askhat
PR Manager
PR Manager at Grey Cardinals since September 2024. She has experience in the IT sector as a Product Marketing Manager and Product Manager, which allows her to effectively combine an analytical approach with creative communication strategies. Specializes in brand building, PR campaign development, and strengthening companies' reputations in the market.
Angelina
Khabuyeva
Digital-maneger
I'm an SMM manager with a year of experience managing and developing brand pages. I create content strategies, design profiles, write posts and stories, analyze statistics, and promote through targeted advertising. I help businesses build a recognizable image and grow their audience on social media.
Sofia
Grammatikopoulo
PR-maneger
PR Manager with two years of experience in brand promotion and communications. Develops PR strategies, creates content, and works with media, bloggers and opinion leaders. Helps brands increase awareness, strengthen engagement and build effective relationships with their audiences.
Imina
Wongai
CAP. Professional accountant.
Economic and Law degree (Moscow). Experienced in all aspects of accounting services, including working as a CFO. She has 22 years of experience
Madina
Musayeva
PR Director
PR director with European education in PR. Managed such brands as: 'Yandex Search', McDonald's, inDrive, Qatar Airways, Technodom, Xerox, OLX. Aimed at further expanding the agency's (and her own) portfolio with top clients and projects.
Aruzhan
Zhussupova
Digital PR - Director
Has over 3 years of marketing experience. Content manager, specialist in social networks and trends, and has experience in organizing major events. Likes to create content in any format. Clients: POCO Kazakhstan, Xiaomi Kazakhstan, Elfbar, PEPSICO, KFC, Nutella.
Eldar
Makazhanov
Creative Director
Creative Director with over 8 years of experience in marketing, PR and creative communications. Specializes in developing creative concepts, visual solutions and communication ideas for brands, combining a strategic approach with an unconventional creative vision. Experienced in developing and executing advertising and PR campaigns, shaping the visual identity of projects, and managing the creative process from concept to implementation. Graduate of the National Academy of Arts of the People’s Republic of China.
Daniya
Abdrakhmanova
New Business Director
New Business Director with experience in PR, media, startup projects and HoReCa. Responsible for developing new business opportunities, building relationships with prospective clients and creating solutions that help brands and businesses grow. Enjoys finding unconventional ideas, turning them into strong projects and building long-term partnerships.
Azhar
Abulgazina
MonitoringManager
An experienced analyst with 9 years of experience in public service (Akimat, Ministry of Health, Agency for Civil Service Affairs, Audit Commission). Holds a bachelor's degree in International Relations and a master's degree in Public Administration. An expert in media monitoring, analysis of news topics, forecasting reputational risks, identifying trends, and developing strategically sound decisions.
Bakhtiyar
Abidov
Graphic designer
A professional with over 14 years of experience in design and marketing. Specializes in visual identity and digital design. Responsible for the aesthetic integrity of brands and the visual support of campaigns.
Dina
Sharapiyeva
PR Manager
PR Manager with 10+ years of experience in both agency and corporate environments. Specializes in developing and implementing PR strategies, media relations, organizing press events, and providing comprehensive communications support for brands. Her portfolio includes projects for Mars Kazakhstan, Beeline, Philip Morris Kazakhstan, LG Electronics, KFC, McDonald’s, JAC Motors, Xiaomi, and Lada.
Togzhan
Askhat
PR Manager
PR Manager at Grey Cardinals since September 2024. She has experience in the IT sector as a Product Marketing Manager and Product Manager, which allows her to effectively combine an analytical approach with creative communication strategies. Specializes in brand building, PR campaign development, and strengthening companies' reputations in the market.
Angelina
Khabuyeva
Digital-maneger
I'm an SMM manager with a year of experience managing and developing brand pages. I create content strategies, design profiles, write posts and stories, analyze statistics, and promote through targeted advertising. I help businesses build a recognizable image and grow their audience on social media.
Sofia
Grammatikopoulo
PR-maneger
PR Manager with two years of experience in brand promotion and communications. Develops PR strategies, creates content, and works with media, bloggers and opinion leaders. Helps brands increase awareness, strengthen engagement and build effective relationships with their audiences.