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Samsung. Jet Bot
Pets are an integral part of everyday life, and brand communication should reflect this reality. For the project, we placed the product in a familiar pet-owner scenario, focusing on convenience, emotion and the natural role of home appliances in the audience’s daily routine.
Objective
Strengthen the brand’s pet-friendly image and demonstrate the benefits of its home appliances for pet owners through native digital content.
Aruzhan Zhusupova
Digital Director
“For us, it was important not only to demonstrate the functionality of the appliances, but also to integrate the brand naturally into the audience’s everyday life. The pet-friendly theme made the communication more emotional and authentic, while adapting the video for different platforms helped preserve the effectiveness of each format.”
What We Delivered
We developed and produced a video highlighting the pet-friendly benefits of the brand’s home appliances.
The content was adapted for YouTube, TikTok and Instagram, taking into account the formats, algorithms and audience behavior of each platform.
Bespoke Jet Bot AI+ Robot Vacuum with Remote Device Control | Samsung KZ
Result
The campaign ensured an organic brand presence across multiple digital platforms and strengthened its image as a modern brand that understands the lifestyle of pet owners.
The multi-channel placement helped expand reach and increase audience engagement.