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PepsiCo
Support for PepsiCo
OBJECTIVES
- Provide long-term PR support for the brand.
- Build a positive media narrative around PepsiCo’s initiatives.
- Promote the company’s commitment to sustainability and environmental responsibility through media and influencers.
- Organize press events and strengthen engagement with journalists to expand reach.
Madina Musaeva
PR Director
"An effective PR strategy is not just about media coverage but about creating real value for the audience. We aimed to demonstrate that PepsiCo’s commitment to sustainability is more than just words—it’s backed by real actions that resonate with society. The press breakfast successfully engaged thought leaders in a conversation about sustainable development and helped communicate the brand’s core values to a wider audience."
RESULTS
- Organized the PepsiCo Positive press breakfast in Kazakhstan.
- Hosted an eco-workshop with participation from journalists and influencers.
- Secured extensive media coverage on PepsiCo’s sustainability and environmental initiatives.
- Over 10 media representatives attended, with publications released on a pro bono basis.
- Strengthened PepsiCo’s positioning as a socially responsible brand.