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AstraZeneca
PR Strategy, Publications, and Press Events
OBJECTIVES
- Develop and implement a PR strategy to increase brand awareness and strengthen AstraZeneca’s reputation.
- Provide informational support for the company’s healthcare-related social initiatives.
- Establish effective media relations, forming a pool of loyal publications.
- Build a structured journalist pitching system to secure organic media coverage.
- Support the company’s participation in industry events, awards, and forums.
Madina Musayeva
PR director
"Medical PR requires not only precision but also a deep understanding of the company's social mission. We developed an effective communication strategy that not only boosted AstraZeneca’s visibility but also helped promote vital social initiatives."
RESULTS
- Implemented a comprehensive PR strategy, including press releases, special projects, and expert commentary programs.
- Secured organic media coverage in top-tier outlets, including specialized medical publications.
- Built a loyal media network and established long-term relationships with key journalists.
- Provided informational support for the company’s participation in industry events, HR awards, and pharmaceutical forums.
- Organized press conferences, corporate photoshoots, and analytical media monitoring.
- AstraZeneca strengthened its industry position and achieved a sustainable presence in the media landscape.
