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OLX
Grey Cardinals provided OLX with systematic monitoring across traditional and online media, as well as social networks. The project gave the brand a comprehensive view of its information landscape, enabling the team to track the dynamics of brand mentions, understand audience sentiment, and identify topics requiring timely attention. Based on the collected data, the team regularly prepared analytical reports and actionable recommendations, helping OLX respond promptly to changes in the media agenda and adapt its PR communications accordingly.
Objectives
- Provide a comprehensive overview of OLX media activity and mentions across traditional media, online media, and social networks.
- Track changes in the information landscape surrounding the brand.
- Analyse sentiment and audience reactions.
- Identify key topics and potential reputational risks requiring a timely response.
- Provide data and insights to support ongoing adjustments to the PR strategy.
Madina Musaeva
Project Lead
“Working on this project was both engaging and dynamic. Our role went beyond simply collecting mentions — it was important to identify the trends and signals that truly mattered to the brand within a large volume of information. Thanks to strong teamwork, we turned monitoring into a practical communications tool that helped OLX better understand its media environment, respond quickly to changes, and make more informed PR decisions.”
Results
OLX received a systematic tool for monitoring its information landscape and reputational environment on an ongoing basis. Weekly monitoring enabled the team to quickly identify shifts in sentiment, track the most prominent topics, and respond to potentially sensitive developments in a timely manner.
Grey Cardinals’ analytics provided an additional foundation for communications decision-making and helped the OLX team adapt its PR approach to the evolving media agenda and audience sentiment.