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McDonald’s / Food Solutions KZ
PR Support, Crisis Communications, and PR Strategy
OBJECTIVES
- Provide ongoing PR support for the brand.
- Develop an effective communication strategy and manage brand reputation.
- Ensure informational support during McDonald’s exit from the market.
- Build strong relationships with media, opinion leaders, and the public.
- Implement crisis communications and support HR and marketing initiatives.
Madina Musayeva
PR Director
"When a brand faces a crisis—especially one of this scale—it’s crucial not just to react but to shape a strategic narrative. We provided McDonald’s / Food Solutions KZ with strong informational support, maintained audience trust, and built communications that helped the business adapt to new conditions."
RESULTS
- Developed and executed a PR strategy that upheld brand reputation during the transition.
- Organized press events, executive interviews, press conferences, and media tours.
- Delivered high-quality media engagement, including article placements, news generation, and journalist outreach.
- Conducted comprehensive media monitoring and analysis of mentions in the press and social media.
- Maintained a stable information landscape and adapted communications to evolving business conditions.